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The Root is a daily online magazine that provides thought-provoking commentary on today's news from a variety of black perspectives. The site also hosts an interactive genealogical section to trace one's ancestry through AfricanDNA.com, a DNA testing site co-founded by Henry Louis Gates, Jr., who is also The Root's Editor-In-Chief. The Root aims to be an unprecedented departure from traditional American journalism, raising the profile of black voices in mainstream media and engaging anyone interested in black culture around the world. .