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site info
Category: Background Music Services
Service Type / Focus: General Music and Messaging
Link: http://www.muzak.com
Description
Once the king of canned music, the company is working to transform its image. Muzak, famous for its instrumental versions of pop tunes, has turned its focus away from the elevator rider and toward the consumer as it pumps original songs (with lyrics) into retail stores, restaurants, and bars, as well as hotels, offices, and factories, through its Audio Architecture unit. Its music is heard by some 100 million people daily. The company's Voice unit provides music and marketing for telephone on-hold and in-store messaging. ABRY Partners affiliate MEM Holdings controls 64% of Muzak, which plans to merge with competitor DMX. The company is awaiting regulatory approval.
Tags: background music, elevator music, in-store music, retail, on-hold music, music for my store, business music, corporate music, jukebox, in-store messaging, in-store advertising, display advertising, audio advertising
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