Background Music Services (a.k.a. in-store music) provide businesses with audio/music and messaging solutions. Most providers offer digital music and messaging solutions through a host of web-based management tools and deliver the content via the Internet, satellite communications, and / or physical CDs.
Background Music Services can be utilized via many customer touch points including “in-store” music and “on-hold” music for telephone inquiries. Additionally, Background Music Services provide a legal means to broadcast music to customers and ensure all music copyright holders are compensated.
Over the past few years, Background Music Services has evolved considerably, with providers offering advanced features as customized programming to suit each customer’s unique brand, timed/by-store programming and near real-time messaging options.
Background Music services allow companies to build their in-store experience through music and create targeted advertising and promotions while shopping or while on hold.
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background music, elevator music, in-store music, retail, on-hold music, music for my store, business music, corporate music, jukebox, in-store messaging, in-store advertising, display advertising, audio advertising
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% of consumers in the UK that say music encourages them to stay in stores longer
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79% of consumers
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% of the store customers said music has encouraged them to spend more time in a store
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20% of the store customers said music has encouraged them to spend more time in a store
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Muzak revenue for 2008
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Muzak revenue for 2006 was $248.6 million
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% / Percent of U.S. shoppers age 18 or older that visited a grocery store at last once during the week.
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More than nine out of every 10 U.S. shoppers age 18 or older visited a grocery store at last once during the week.
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% / Percent of primary household shoppers 18+ that visit the grocery store two or more times per week.
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Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week.
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% / Percent of shoppers 18+ that spent 30 minutes or more in the grocery store during their most recent shopping trip.
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Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week.
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% / Percent of shoppers in the 18-49 demographic that recall having heard music playing in a grocery store or drugstore.
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Sixty-seven percent of shoppers in the 18-49 demographic recall having heard music playing in a grocery store or drugstore.
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% / Percent of these shoppers say they heard music during their most recent shopping trip.
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Forty-six percent of these shoppers say they heard music during their most recent shopping trip.
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% of the shoppers that are women and who recall hearing retail audio during their most recent trip to the grocery store or drugstore.
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Women compose 71% of the shoppers who recall hearing retail audio during their most recent trip to the grocery store or drugstore.
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% / Percent of the shoppers who recall hearing music during their most recent shopping trip and identified the music as being programmed specifically for the grocery store or drugstore—as opposed to hearing a local radio station.
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Sixty-seven percent of the shoppers who recall hearing music during their most recent shopping trip identified the music as being programmed specifically for the grocery store or drugstore—as opposed to hearing a local radio station.
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What To Look For When Choosing
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Web-based Music and Message Management Tools
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Being able to manage music and messages via web-based tools is critical as it provides an efficient way to manage content without the need of the provider. It also decentralizes management by allowing anyone to modify settings from any computer with an Internet connection. Look for services that offer robust management tools via the web.
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Web-based Music and Message Management Tools
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Being able to manage music and messages via web-based tools is critical as it provides an efficient way to manage content without the need of the provider. It also decentralizes management by allowing anyone to modify settings from any computer with an Internet connection. Look for services that offer robust management tools via the web.
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Multiple Zones
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Look for services that offer the ability to play different music and messages in different areas of your businesses. For example, playing a certain type of music in the front and a different type of music in the back. This provides maximum flexibilty and really allows you to cater your music and messages to the shopping experience.
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