The items listed below are the key things you should look for before joining Online Advertising Networks. Pay close attention to these areas as they determine which sites are the best.
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Size of Ad Nework (Number of Impressions Delivered)
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With ad networks, the biggest factor in deciding which one is best for you is the size of their network / number of impressions delivered. In most cases, the bigger the better. A larger pool of impressions typically means that there is a greater chance of finding the right audience if you are an advertiser and finding the right advertisers if you are a publisher.
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