Blogger gives you an easy and search engine friendly blog address to use http://yourblog.blogspot.com. For first time bloggers and professionals this blog host is great. You don't need any HTML knowledge and can add different elements to your blogs including banners, photos and videos. You can choose from different blog themes already available or customise your own. You can also add Google Adsense ads to monetise your blog using their easy features. Plus you can add your own using the add page features function by copying and pasting the HTML code Google gives you. You can also choose where to place ads around your blog and change them around on the page when you want. You can also customise your posts by adding social bookmarking tags and signatures in the formatting section. Blogspot.com is a great and free blog host service and 1000's are already using it to host their blogs. There isn't any spam in comments either which is good and I haven't noticed any downtime