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DoubleClick DART Review / Rating

 

 
Rating / Review Details
 

Site Category:
 
Review Submitted On: 1/1/2008 12:00:00 AM
 
Reviewed By:: TheBoss
 
Features
9.0


 
Ease of Use
7.0


 
Design
8.0


 
Total Score
9.0


 

What I Liked


Most big advertisers use their solution on the publisher and advertiser side

What I Disliked


Trafficking process could be faster


DoubleClick DART Review

DART for publishers is a great solution for large publishers because quite frankly, most big advertisers use their solutions. That trend is changing as more open source solutions are hitting the marketplace but they still offer a very robust solution. I used DART at a previous company for 3 years and outside of the price and occassional trafficking tool blimps, had no major problems. I would not recommend this for smaller publishers as their set up fees and CPM-based pricing model gets expensive when you don't have high volume impressions or a high effective CPM for your inventory.

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