| Stat Name |
Stat Data |
| Internet Advertising / Online Advertising Revenue 2000 - 2008 |
$8.1 billion (2000), $7.13 billion (2001), $6.01 billion (2002), $7.27 billion (2003), $9.63 billion (2004), $12.54 billion (2005), $16.88 billion (2006), $21.21 billion (2007) |
| Top 50 Companies % share of total online advertising revenues in 2007 |
89% of all online advertising revenues in 2007 |
| % of 2007 Full-Year Online Advertising Revenues by Pricing Model |
45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model |
| % of 2006 Full-Year Online Advertising Revenues by Pricing Model |
48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model |
| % of 2007 Fourth-Quarter Online Advertising Revenues by Pricing Model |
45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model |
| % of 2006 Fourth-Quarter Online Advertising Revenues by Pricing Model |
48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model |
| U.S. Advertising Market / Media Comparisons in 2007 |
Newspaper Advertising - $48.6 billion, TV Distribution Advertising - $31.2 billion, Internet Advertising - $21.2 billion, TV Networks/Cable - $20.9 billion, Radio Advertising - $19.2 billion, Consumer Magazines - $13.8 billion, Trade Magazines - $11.1 billion, Outdoor Advertising - $7.5 billion |
| US Total Online Advertising Spending (2008 - 2013) |
$23.6 billion (2008), $25.7 billion (2009), $28.5 billion (2010), $32.0 billion (2011), $37.0 billion (2012), $42.0 billion (2013) |
| US Online Social Network Advertising Spending (2008 - 2013) as a % of Total Online Advertising Spending |
5% (2008), 5.0% (2009), 4.7% (2010), 4.4% (2011), 4.1% (2012), 3.9% (2013) |
| MySpace % share of all US social networking ad spend in 2008 |
50% or $585 million |
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